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    Blog — Stand In What You Stand For

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    BOSTON (March 26, 2020) --  With so much talk about NBA players giving back to unemployed staff at arenas across the country, Miami Heat player Jae Crowder is making sure the immense challenges small businesses are currently facing are not forgotten. One of Crowder’s recent investments is Boston-based custom slide sandal company ISlide. Despite having significant growth in its first seven years of business, ISlide has not escaped the business challenges that this unprecedented pandemic has created. 

    ISlide is not alone in feeling the overall impact of decreased sales, reduced hours and layoffs, which for any growing company is likely its biggest competition to date. On top of Crowder’s initial corporate investment, this $15,000 will go directly to the ISlide workers who are affected during this time.

    “For me it’s about giving back to those that need it,” said Crowder. “I was a big fan of ISlide long before I was an investor, and to see the potential negative business impact from this outbreak compelled me to help in any way I could. Like many of my peers, it was a no-brainer for me.”

    “This is uncharted territory for us. We, like many other small businesses, have never experienced

    anything like this in our lifetime,” said Justin Kittredge, Founder, and CEO. “We’ve always believed in the power of creativity, that it can be therapeutic and help people get through difficult times. Our number one goal is to continue to serve our customers, partners, teams and the entire ISlide community, all while ensuring the safety of our office working conditions and factory employees. Fortunately, we have some amazing investors, like Jae (Crowder), on our team that are willing to step up and help during this incredibly challenging time.

    Stand In What You Stand For

    Founded in 2013, by footwear industry veteran, Justin Kittredge, ISlide has been the global leader in slide footwear innovation by offering 100% custom design capabilities, as well as world-renowned licenses. ISlide custom footwear has been seen on the feet of countless athletes and celebrities

    WHO STAND IN WHAT THEY STAND FOR,  including Lebron James, Rob Gronkowski, Sidney Crosby, Steph Curry, Justin Bieber, and more. ISlide who created DJ Khaled's famous "Another One" and "Bless Up" sandals fuses fashion with athletics by partnering with the NBA, MLB, NFLPA, NHL, WNBA, Overwatch League, Def Jam Records, and others to create officially licensed custom designs. 

    For more information or to get started on your pair of ISlide’s visit www.ISlideUSA.com.

    To stay up to date, follow @ISlideUSA on Instagram, Facebook, and Twitter.

    Media Contact: 

    Greg McEachern

    Head of Marketing, ISlide

    gregm@islideusa.com



    Customizing Valentines Day

    Customizing Valentines Day

    The normal customs of Valentine’s day are obvious to most. Writing cards to your class, candy, and a dinner date with a movie have been the go-to’s for many Americans on February 14th.The fun of Valentine’s day has been stripped from the new generation in Boston schools with the ban of Valentine’s day parties. Teachers are asking parents to send their kids into school with origami instead of continuing the tradition of candy hearts and cards on valentine’s day. There is no doubt that Valentine’s day parties have lived in our childhood memories for years, but our culture is surely shifting away from these traditions. Skipping the flowers and chocolates and getting creative with Valentine’s day has also been on the rise. Valentine’s day has taken on a new meaning for most; one that Is more personal and less glued to tradition.

                Lately, Valentine’s day has been about making new memories, but just like ISlide stays rooted in its humble beginnings, my favorite memory of Valentine’s day will always triumph over those of the new age Valentine’s Day. My memory of opening cards from each of my elementary school classmates will always hold sentimental value to me when February rolls around. Whether it be taking a break during the day for candy, or awaiting a love letter from your crush, elementary school valentine’s day parties will always hold the most nostalgic and pure meaning for me.

                Cultural shifts surrounding Valentine’s day have most likely thrown many gift givers for a loop, leaving them wondering what the best gift to give would be. This year, customize your Valentine’s day with a hot pair of ISlides that your significant other will fall head over heels for, and never forget to stand in what you stand for!

               

    Let's Go To College

    Let's Go To College

    Over the past five years, we have made many strategic decisions on how best to grow the company. And over the past 3-4 months, we have made college and universities a priority for us at ISlide. The biggest question is, what took us so long?

    Well, it’s not that easy.

    College Football Alabama Colorado USC ASU Minnesota Ohio State

    We initially started with a NBA License in 2015 and it went well. I wouldn't say we blew it out of the water but it was certainly worth extending for another three years and I'm glad we did. It continues to be a huge success. As we grow into the next chapter of our company, our focus should be college. College kids live in sweats and slides. The college licensing world is also a beast and took us a while to really wrap our arms around it. With various licensing agencies, buying institutions, and independents looking for "easy wins," we had to have a clear strategy before diving into our next major initiative.

    Alabama Football Basketball Volleyball Roll Tide Slide Sandals

    As a company we have employed two approaches to the college world. The first, which is the most obvious, is applying for licensing at each school directly. This is what we have been doing with Michigan State, Alabama, and LSU to name a few. Once we get designs approved, they go live on our website and are available for anybody to purchase. And today we can add The Ohio State University to the mix, another major school that we are excited to have on our team.

    Our second strategy is more complicated. In the fall, ISlide partnered with a sales agency to sell directly into campus local shops and bookstores. Under this approach, we are able to get into retail outlets without having to go through the time-consuming process of obtaining each individual collegiate license and selling into each account.

    USC California Los Angeles Slide Sandals Trojans Football Basketball

    The market for college gear is something that will always be there for us. There will always be a continual re-supply of customers demanding college gear as new students are being accepted and attending these schools every year. However, ISlide does not believe “grabbing a piece” of the college apparel market is enough. The college market is something that we fully plan on dominating, and it all begins with licensing.

    The "athleisure" world we live in isn't going away for a while and we know people LOVE their college. Whether they are lifelong fans, part of a club or varsity team, or even an alumnus, people have so much pride in their school. They also identify heavily with everything that speaks to their campus. With our mantra of Stand In What You Stand For, we couldn't ask for a better marriage.

     

    Stand In What You Stand For - JK

    Langston Galloway of the Detroit Pistons Just Dropped His Own Line of Custom Designed Slides with ISlide

    Langston Galloway of the Detroit Pistons Just Dropped His Own Line of Custom Designed Slides with ISlide

    The rising NBA star and sneaker addict has partnered with the Boston-based footwear innovator from Shark Tank to expand his LG Kicks brand

    Langston Galloway of the Detroit Pistons is taking his LG Kicks brand to the next level with the launch of a new line of slide sandals designed by footwear-designer-to-the-stars ISlide. The LG Kicks ISlides are the NBA star and sneaker head Galloway’s first line of custom kicks available to the public, and features six different collaborative designs (“Detroit Skyline”, “Motor City”, “Motor City Logo”, “LG Silhouette”, “LG Claws” and “LG Kicks Logo”) with color variations co-created by the pro baller and Shark Tank alum. It was a no-brainer for Galloway to eventually launch his own line of fresh kicks. The Pistons guard launched LG Kicks last year - an Instagram account dedicated to his love of fresh footwear and sharp sneaks.

    Athlete and celebrity partnerships are nothing new for ISlide. Since inception, the custom slide designer has launched collaborations and licensing deals with such powerhouses as the NBA, Nickelodeon, Dwyane Wade, Antonio Brown, LeBron James, Devin and Jason McCourty, DJ Khaled and a number of other notable teams, brands and organizations. ISlides fuse fashion and athletics as the only fully customizable sought-after athletic sandal sweeping the world one sole at a time.

    An Open Letter to ISlide - Kicking Off 2018

    An Open Letter to ISlide - Kicking Off 2018

    - CEO and Janiitor

    2018 is going to be ISlide's best year. This isn't being cocky or setting our expectations too high but it's just a reality. We have worked too hard as a team to put ourselves in the best possible position to succeed that there is no other choice. This is what the last year of our lives looked like. We have moved factories overseas and created a more efficient process for each Slide we make. We moved our domestic headquarters into the city of Boston in a facility that not only can handle us now but even for exponential growth. We implemented a year long ERP system and grew from 8 to 25 employees. Even with all of this madness in 2017, we still grew by over 30%.

     

    Work Hard - Play Hard. Everything about ISlide is full of passion and heart. And all of us Stand In What We Stand For.It wasn't easy and we had to make some tough decisions but in the end it has put us in the best possible position. I often think about the effect of growing too fast or too slow and what it can do to a business. So often startups only think about sales and that’s it, but I've also seen many fail because they had a tough time handling the logistics of either scenario. Our operations is our engine and it has to be a well oiled machine so the rest of the company can drive the business. We can't ever take for granted the opportunity we have in front of us. 

    What drives me more than anything this year, 2018, is the thought of regret. The regret of not working hard enough. The regret of not growing the business the way we want to grow it. The regret of expanding beyond on our culture. The regret of not sharing the vision for the company in a detailed enough way.

    This is our our year to let the world know who we are. 


    From suitsnslides to shooting jumpers, we’re ready for everything 2018.

     

    Stand In What You Stand For - JK