0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Total
    Check Out Continue Shopping

    Blog — shark tank slides

    Let's Go To College

    Let's Go To College

    Over the past five years, we have made many strategic decisions on how best to grow the company. And over the past 3-4 months, we have made college and universities a priority for us at ISlide. The biggest question is, what took us so long?

    Well, it’s not that easy.

    College Football Alabama Colorado USC ASU Minnesota Ohio State

    We initially started with a NBA License in 2015 and it went well. I wouldn't say we blew it out of the water but it was certainly worth extending for another three years and I'm glad we did. It continues to be a huge success. As we grow into the next chapter of our company, our focus should be college. College kids live in sweats and slides. The college licensing world is also a beast and took us a while to really wrap our arms around it. With various licensing agencies, buying institutions, and independents looking for "easy wins," we had to have a clear strategy before diving into our next major initiative.

    Alabama Football Basketball Volleyball Roll Tide Slide Sandals

    As a company we have employed two approaches to the college world. The first, which is the most obvious, is applying for licensing at each school directly. This is what we have been doing with Michigan State, Alabama, and LSU to name a few. Once we get designs approved, they go live on our website and are available for anybody to purchase. And today we can add The Ohio State University to the mix, another major school that we are excited to have on our team.

    Our second strategy is more complicated. In the fall, ISlide partnered with a sales agency to sell directly into campus local shops and bookstores. Under this approach, we are able to get into retail outlets without having to go through the time-consuming process of obtaining each individual collegiate license and selling into each account.

    USC California Los Angeles Slide Sandals Trojans Football Basketball

    The market for college gear is something that will always be there for us. There will always be a continual re-supply of customers demanding college gear as new students are being accepted and attending these schools every year. However, ISlide does not believe “grabbing a piece” of the college apparel market is enough. The college market is something that we fully plan on dominating, and it all begins with licensing.

    The "athleisure" world we live in isn't going away for a while and we know people LOVE their college. Whether they are lifelong fans, part of a club or varsity team, or even an alumnus, people have so much pride in their school. They also identify heavily with everything that speaks to their campus. With our mantra of Stand In What You Stand For, we couldn't ask for a better marriage.

     

    Stand In What You Stand For - JK

    ISlide Back in The Tank

    ISlide Back in The Tank

    In honor of the re-airing of our Shark Tank episode tonight, we only thought it fitting to share our blog from last Fall, recapping our behind-the-scenes approach to designing ISlides for each Shark. Tune in tonight at 8:00pm EST to check us out......as well as the 3 stages of JK's crying face. 
    **********
    This past Friday (9/23/16), we were on the season premiere of Season 8 of Shark Tank. It was an unbelievable, unforgettable night. A lot of people saw the episode, but what a lot of people didn’t see was the all the prep that went into it. This blog is about one of the coolest things we got do as we prepared to pitch: make VERY unique, one-of-a-kind, ISlides for each Shark. 

    In honor of having received an offer from him, we'll begin with Robert Herjavec’s ISlides.

    When he’s not running his cyber-security company, Robert is a HUGE car guy. And we’re not just talking about buying them; we’re talking about racing them too. Professionally. To say this is something he is passionate about would be an understatement, so we knew this had to be a huge part of the design. We started by designing the top straps with a checkerboard pattern, inspired by the checkered flag at the end of car races.

    Centered on each slide, on top of the checkerboard, is an “RH” logo. This was inspired by the Ferrari logo, which is what he races with Team Herjavec. We switched the colors up to match his Croatian heritage.

    Finally, the side personalization for Robert featured his last name on one side, and a lock on the other, which represents his cyber-security business. Robert also happens to be a huge fan of slide sandals, and must have really liked these, because he put them right on. He also offered us a deal, which we ultimately declined, but hopefully that doesn’t change his opinion about the slides themselves. 

    #standinwhatyoustandfor