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    Blog — shark tank

    Custom Footwear Company, ISlide, announces new NBA Star Investor

    Custom Footwear Company, ISlide, announces new NBA Star Investor

    FOR IMMEDIATE RELEASE 
     November 20, 2018 

    Custom footwear company and Shark Tank alum ISlide adds Portland Trail Blazers star Evan Turner to list of investors as company closes latest seed round

    (Boston, MA)   Despite walking away from a sizable investment offer from Robert Herjavec on season 8 of ABC’s hit show Shark Tank, ISlide founder, and former Reebok executive Justin Kittredge has landed himself a baller backing from NBA star Evan Turner of the Portland Trail Blazers.   Turner signed on to close out the latest seed round for ISlide, the celeb-obsessed custom slide designer, marking a rare player-ownership share in the exploding athletic footwear company.  According to Kittredge, the capital raised will be used to keep up with increased demand through the procurement of new equipment and inventory, launch new product lines, expand efforts in research and development, sales, marketing and more.


    For Turner, becoming part of the burgeoning ISlide business was a slam-dunk.  A fan of the brand since it launched in 2013, Turner has amassed a collection of custom designed ISlides of his own, and he rocks them from the locker room to the streets.  “I’ve always admired the creativity and hustle of the ISlide team,” says Turner. “I love the quality of their slides and the message of self-expression behind them,” he adds.  


    In addition to adding “investor” to his career highlights, Turner is part of a growing tribe of ISlide loyalists.  To date, the brand has attracted a number of celebrity and athlete fans, from DJ Khaled to Kim Kardashian, Rob Gronkowski, Chelsea Handler, Conor McGregor and more.  “We’re beyond thrilled to welcome Evan to the ISlide family,” says Kittredge. “He is a force both on and off the court, and truly breathes life into our mantra to ‘stand in what you stand for’.  Together, we’ll take ISlide to the next level.”


    Check out the announcement video. 

     

     

    About ISlide

    ISlides are the sought-after athletic sandal sweeping the world on the feet of such athletes and celebrities as Dwyane Wade, Justin Bieber, Ellen DeGeneres, LeBron James, Diddy, and more. Maker of DJ Khaled's famous "Bless Up" and "Another One" slide sandals, ISlide fuses fashion with athletics and has partnered with the NBA, the WWE, Def Jam Records, and a number of other teams, brands, and organizations for custom designs. 

    ISlide was founded in 2013 by Justin Kittredge, a 13-year footwear industry veteran and former head of Reebok Basketball, and has emerged from footwear start-up to innovative leader in the slide sandal space.  ISlide is the ONLY maker of customizable high-end slides in the marketplace.

    ISlide appeared on the season eight premiere of ABC’s hit show Shark Tank.  Though offered a deal by Robert Herjavec, Kittredge declined.  ISlide recently inked retail deals with online powerhouses Neiman Marcus, LIDS, Fanatics and Urban Outfitters.

    ISlide Back in The Tank

    ISlide Back in The Tank

    In honor of the re-airing of our Shark Tank episode tonight, we only thought it fitting to share our blog from last Fall, recapping our behind-the-scenes approach to designing ISlides for each Shark. Tune in tonight at 8:00pm EST to check us out......as well as the 3 stages of JK's crying face. 
    **********
    This past Friday (9/23/16), we were on the season premiere of Season 8 of Shark Tank. It was an unbelievable, unforgettable night. A lot of people saw the episode, but what a lot of people didn’t see was the all the prep that went into it. This blog is about one of the coolest things we got do as we prepared to pitch: make VERY unique, one-of-a-kind, ISlides for each Shark. 

    In honor of having received an offer from him, we'll begin with Robert Herjavec’s ISlides.

    When he’s not running his cyber-security company, Robert is a HUGE car guy. And we’re not just talking about buying them; we’re talking about racing them too. Professionally. To say this is something he is passionate about would be an understatement, so we knew this had to be a huge part of the design. We started by designing the top straps with a checkerboard pattern, inspired by the checkered flag at the end of car races.

    Centered on each slide, on top of the checkerboard, is an “RH” logo. This was inspired by the Ferrari logo, which is what he races with Team Herjavec. We switched the colors up to match his Croatian heritage.

    Finally, the side personalization for Robert featured his last name on one side, and a lock on the other, which represents his cyber-security business. Robert also happens to be a huge fan of slide sandals, and must have really liked these, because he put them right on. He also offered us a deal, which we ultimately declined, but hopefully that doesn’t change his opinion about the slides themselves. 

    #standinwhatyoustandfor