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    Blog — news



    BOSTON (March 26, 2020) --  With so much talk about NBA players giving back to unemployed staff at arenas across the country, Miami Heat player Jae Crowder is making sure the immense challenges small businesses are currently facing are not forgotten. One of Crowder’s recent investments is Boston-based custom slide sandal company ISlide. Despite having significant growth in its first seven years of business, ISlide has not escaped the business challenges that this unprecedented pandemic has created. 

    ISlide is not alone in feeling the overall impact of decreased sales, reduced hours and layoffs, which for any growing company is likely its biggest competition to date. On top of Crowder’s initial corporate investment, this $15,000 will go directly to the ISlide workers who are affected during this time.

    “For me it’s about giving back to those that need it,” said Crowder. “I was a big fan of ISlide long before I was an investor, and to see the potential negative business impact from this outbreak compelled me to help in any way I could. Like many of my peers, it was a no-brainer for me.”

    “This is uncharted territory for us. We, like many other small businesses, have never experienced

    anything like this in our lifetime,” said Justin Kittredge, Founder, and CEO. “We’ve always believed in the power of creativity, that it can be therapeutic and help people get through difficult times. Our number one goal is to continue to serve our customers, partners, teams and the entire ISlide community, all while ensuring the safety of our office working conditions and factory employees. Fortunately, we have some amazing investors, like Jae (Crowder), on our team that are willing to step up and help during this incredibly challenging time.

    Stand In What You Stand For

    Founded in 2013, by footwear industry veteran, Justin Kittredge, ISlide has been the global leader in slide footwear innovation by offering 100% custom design capabilities, as well as world-renowned licenses. ISlide custom footwear has been seen on the feet of countless athletes and celebrities

    WHO STAND IN WHAT THEY STAND FOR,  including Lebron James, Rob Gronkowski, Sidney Crosby, Steph Curry, Justin Bieber, and more. ISlide who created DJ Khaled's famous "Another One" and "Bless Up" sandals fuses fashion with athletics by partnering with the NBA, MLB, NFLPA, NHL, WNBA, Overwatch League, Def Jam Records, and others to create officially licensed custom designs. 

    For more information or to get started on your pair of ISlide’s visit

    To stay up to date, follow @ISlideUSA on Instagram, Facebook, and Twitter.

    Media Contact: 

    Greg McEachern

    Head of Marketing, ISlide

    Lenny Clarke - ISlide Commercial

    Lenny Clarke - ISlide Commercial

    A few weeks ago, our Founder and CEO, Justin Kittredge, approached the marketing team with an idea to do a commercial. Not necessarily for TV (although Super Bowl ads are expected to be a little fairer than last year's $5 million per 30-second price, but, for the most dominant communication platform there is...Facebook. So as the team brainstormed and talked through different ideas, props, characters, cameos, and stunts, JK (Justin's office alias) made a few calls, and planned a little creative surprise himself. Let's say he called an "old friend".

    Fast forward, a few weeks, and I get an email from JK saying we have a commercial shoot this Wednesday in Boston that I would need to be on-site for. He didn't much else except, "this is going to be unreal" and Lenny Clarke would be there.

    Now, as a full disclaimer, I am a young millennial...meaning Lenny Clarke and I haven't necessarily crossed paths. With that being said, I did my research on his career (which is full of appearances, roles, and voice-overs that are very well known) and prepared for what would be another JK adventure.

    When we arrived at the studio, JK reminds me to never turn my camera off as Lenny is absolutely dynamite and full of golden one-liners. Well, JK couldn't have been more correct because the second we meet up with Lenny, he begins catching up with JK and drops "If you can Say it, Think it, or Show it, we can Make it." Our tagline "Stand In What You Stand For" is the best in the business but I'd be fooling myself not to admit that Lenny didn't just give us our second tagline.

    Anyway, as we continue recording and going through different clips, sound bites, and more, I'm blessed with the opportunity, in between scenes, of overhearing Lenny reminisce on past adventures from years ago (and a few from just last weekend). As the day of filming came to an end, a few things were very clear.

    • Lenny Clarke and ISlide are a match made in heaven.
    • Here's the link to Lenny's tour schedule (after a day with him, I'd be a fool not to see him next time he's in Boston!)
    • Lenny has the type of personality that doesn't go on and off when the camera does. His humor but more so, authenticity and genuine care for others shines bright and can light up any room.

    Check out the full commercial below!