During the month of April, we decided to honor not only an ISlide Hero but a Boston Marathon competitor who was running on behalf of the organization that nominated him. Through complete selflessness, Jaron has helped Shooting Touch continue to succeed in their mission of changing the world we live in through the power of sport.
A few weeks ago, our Founder and CEO, Justin Kittredge, approached the marketing team with an idea to do a commercial. Not necessarily for TV (although Super Bowl ads are expected to be a little fairer than last year's $5 million per 30-second price, but, for the most dominant communication platform there is...Facebook. So as the team brainstormed and talked through different ideas, props, characters, cameos, and stunts, JK (Justin's office alias) made a few calls, and planned a little creative surprise himself. Let's say he called an "old friend".
Fast forward, a few weeks, and I get an email from JK saying we have a commercial shoot this Wednesday in Boston that I would need to be on-site for. He didn't much else except, "this is going to be unreal" and Lenny Clarke would be there.
Now, as a full disclaimer, I am a young millennial...meaning Lenny Clarke and I haven't necessarily crossed paths. With that being said, I did my research on his career (which is full of appearances, roles, and voice-overs that are very well known) and prepared for what would be another JK adventure.
When we arrived at the studio, JK reminds me to never turn my camera off as Lenny is absolutely dynamite and full of golden one-liners. Well, JK couldn't have been more correct because the second we meet up with Lenny, he begins catching up with JK and drops "If you can Say it, Think it, or Show it, we can Make it." Our tagline "Stand In What You Stand For" is the best in the business but I'd be fooling myself not to admit that Lenny didn't just give us our second tagline.
Anyway, as we continue recording and going through different clips, sound bites, and more, I'm blessed with the opportunity, in between scenes, of overhearing Lenny reminisce on past adventures from years ago (and a few from just last weekend). As the day of filming came to an end, a few things were very clear.
Lenny Clarke and ISlide are a match made in heaven.
Here's the link to Lenny's tour schedule (after a day with him, I'd be a fool not to see him next time he's in Boston!)
Lenny has the type of personality that doesn't go on and off when the camera does. His humor but more so, authenticity and genuine care for others shines bright and can light up any room.
The latest innovation to the slide game has arrived! To launch our newest innovation, we linked up with local artist, Alexandra Giasullo, to create the first-ever collection on fur ISlides!
With a free spirit attitude and her favorite song, Feeling Good, in the background, Alex created a collection that "explores a balance between two extremes, suggesting that freedom and stability can coexist."
With full body movements and non-traditional techniques, Alex's art represents the highs and lows of self-discovery.
Check out Alex's full collection in the link below and check out what she created during her time at the Lab.
For the past 5 years, we've spent countless hours brainstorming, creating, and perfecting slides for our customers to wear. Over the years we've learned which colors should stick around year-round and which ones are most appreciated during certain times (among a few hundred other things). We even changed the game with the introduction of wave gels a few years ago..but this year we're taking it to a whole new level.
During the month of November, we released a new slide every Friday, as part of our “Your Canvas.” campaign and with the releases of our latest color, we can assure you that next week won't be one to miss.
So catch up on all the artist highlights that we've already launched and get ready for the biggest change in the slide game since wave gel.
During the month of November, ISlide will be releasing a new slide every week, as part of their “Your Canvas.” campaign. Every Friday in November you can expect something new with the final reveal of ISlide’s biggest product development to date on Black Friday.
The first featured artist is comtemporary painter, Megan Carty. She's been honing her artistic skills for 26 years through abstract creations that have been featured in publications around the country.
"My painting practice is the key (to) finding my place in harmony and purpose while connecting and relating with others. Making abstract floral paintings allows me to illustrate how my brain feels in coping with depression and anxiety…there are wonderful bright colorful parts and there are withered brown tangled or barren parts. It is not all black and empty; rather, cluttered and messy and a little overwhelmed! But there is plenty of beauty in my "brain bouquet" and I'm grateful for that! I’d like my art to be a symbol of triumph and hope for anyone who can relate to these challenges and remember we are not alone!"
Check out Megan's full collection in the link below