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    Blog — islide hero

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    BOSTON (March 26, 2020) --  With so much talk about NBA players giving back to unemployed staff at arenas across the country, Miami Heat player Jae Crowder is making sure the immense challenges small businesses are currently facing are not forgotten. One of Crowder’s recent investments is Boston-based custom slide sandal company ISlide. Despite having significant growth in its first seven years of business, ISlide has not escaped the business challenges that this unprecedented pandemic has created. 

    ISlide is not alone in feeling the overall impact of decreased sales, reduced hours and layoffs, which for any growing company is likely its biggest competition to date. On top of Crowder’s initial corporate investment, this $15,000 will go directly to the ISlide workers who are affected during this time.

    “For me it’s about giving back to those that need it,” said Crowder. “I was a big fan of ISlide long before I was an investor, and to see the potential negative business impact from this outbreak compelled me to help in any way I could. Like many of my peers, it was a no-brainer for me.”

    “This is uncharted territory for us. We, like many other small businesses, have never experienced

    anything like this in our lifetime,” said Justin Kittredge, Founder, and CEO. “We’ve always believed in the power of creativity, that it can be therapeutic and help people get through difficult times. Our number one goal is to continue to serve our customers, partners, teams and the entire ISlide community, all while ensuring the safety of our office working conditions and factory employees. Fortunately, we have some amazing investors, like Jae (Crowder), on our team that are willing to step up and help during this incredibly challenging time.

    Stand In What You Stand For

    Founded in 2013, by footwear industry veteran, Justin Kittredge, ISlide has been the global leader in slide footwear innovation by offering 100% custom design capabilities, as well as world-renowned licenses. ISlide custom footwear has been seen on the feet of countless athletes and celebrities

    WHO STAND IN WHAT THEY STAND FOR,  including Lebron James, Rob Gronkowski, Sidney Crosby, Steph Curry, Justin Bieber, and more. ISlide who created DJ Khaled's famous "Another One" and "Bless Up" sandals fuses fashion with athletics by partnering with the NBA, MLB, NFLPA, NHL, WNBA, Overwatch League, Def Jam Records, and others to create officially licensed custom designs. 

    For more information or to get started on your pair of ISlide’s visit www.ISlideUSA.com.

    To stay up to date, follow @ISlideUSA on Instagram, Facebook, and Twitter.

    Media Contact: 

    Greg McEachern

    Head of Marketing, ISlide

    gregm@islideusa.com



    July ISlide Hero of the Month: My'Kel McMillen

    This month's ISlide Hero is a young man from Boston, inspired to make a change in his community through selfless giving and relationship building. Nominated by his lifelong friend, Keandre Stanton, My'Kel 'Corey' McMillen has spent his last few years helping those in need by providing necessary items for free. 

     

     

    “Mack’s Soles” was born in January 2017 in honor of My'Kel's late father, Charles “Mack” McMillen. In his own words..."My father enjoyed walking no matter the distance and was always talking about having good quality shoes that were comfortable for the journey. He was someone who you could label a “giver”. If he could help anyone, he did, that was his character. It did not matter if he was at work or in the community he was that type of person. As the saying goes, “The apple does not fall far from the tree.”

    I found myself helping and connecting with folks who were homeless or struggling to make ends meet like most of us. When you hear the word homeless, what comes to mind? Perhaps an individual in need of shelter, food and maybe money to help them along the way. I felt in some ways that the majority of these needs were being met, however one thing was missing… Footwear! From shelter to shelter, one corner to the other, the majority of homeless people walk to get to where they’re going.

    I know that a pair of shoes is not the solution to the problem of homelessness, but maybe it is the solution to the beginning of a movement to raise awareness and to begin to build a more caring community. What do we want as a society and what do we need as a society? And that’s what I am striving to change; the mindset that we have adopted over time that has disconnected a lot of us from engaging with the real world. Mack’s Soles services in the Greater Boston Area and is always collecting donations all year round."

     

     

    ISlide Heroes: Jaron Brown

    ISlide Heroes: Jaron Brown

    During the month of April, we decided to honor not only an ISlide Hero but a Boston Marathon competitor who was running on behalf of the organization that nominated him. Through complete selflessness, Jaron has helped Shooting Touch continue to succeed in their mission of changing the world we live in through the power of sport. 

    For more information on Shooting Touch and their mission, please visit www.shootingtouch.com

    What is ISlide Heroes?

    What is ISlide Heroes?

    With 2019 finally here, many of us have spent the last few weeks reflecting on the great moments of 2018. Memories we shared with friends, family, co-workers, and others that made 2018 an unforgettable year. Here at ISlide, we were able to create so many new opportunities and build on existing ones that will really help launch us into our next phase. A program in particular that we are very proud to have launched in 2018 is ISlide Heroes. ISlide Heroes is our initiative dedicated to inspiring, appreciating, and honoring the special people in our lives who create memories and moments we never forget.

    Every month, we encourage our customers and supporters to take the time to nominate someone they know personally, that they believe makes an incredible impact on the lives of others. Once decided we will choose a few of the applicants to receive special recognition with a pair of custom slides that include some of their favorite things and a visit from the ISlide team to give that hero the spotlight they deserve. As many of the past heroes have reflected on the experience, "I don't do this for recognition, but it does feel nice to have such a public appreciation."

    So far we've met incredible professionals, inspiring kids, a loving couple, and a few men and women who make strong impacts in the lives of many and all more than deserving of being honored. As our CEO and Founder describes the program, Heroes appear in so many ways and we are all surrounded by them...these are people who epitomize our mantra of Stand In What You Stand For and it’s time we celebrate them.”

    So in 2019, we challenge you to take the time, daily, to let the people in your life know how grateful and thankful you are for them. 

     

    Click HERE to nominate your ISlide Hero