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    Blog — boston

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    NBA PLAYER AND INVESTOR JAE CROWDER DONATES CASH TO HELP ALLEVIATE ISLIDE'S BUSINESS CHALLENGES AMID COVID-19 CRISIS

    BOSTON (March 26, 2020) --  With so much talk about NBA players giving back to unemployed staff at arenas across the country, Miami Heat player Jae Crowder is making sure the immense challenges small businesses are currently facing are not forgotten. One of Crowder’s recent investments is Boston-based custom slide sandal company ISlide. Despite having significant growth in its first seven years of business, ISlide has not escaped the business challenges that this unprecedented pandemic has created. 

    ISlide is not alone in feeling the overall impact of decreased sales, reduced hours and layoffs, which for any growing company is likely its biggest competition to date. On top of Crowder’s initial corporate investment, this $15,000 will go directly to the ISlide workers who are affected during this time.

    “For me it’s about giving back to those that need it,” said Crowder. “I was a big fan of ISlide long before I was an investor, and to see the potential negative business impact from this outbreak compelled me to help in any way I could. Like many of my peers, it was a no-brainer for me.”

    “This is uncharted territory for us. We, like many other small businesses, have never experienced

    anything like this in our lifetime,” said Justin Kittredge, Founder, and CEO. “We’ve always believed in the power of creativity, that it can be therapeutic and help people get through difficult times. Our number one goal is to continue to serve our customers, partners, teams and the entire ISlide community, all while ensuring the safety of our office working conditions and factory employees. Fortunately, we have some amazing investors, like Jae (Crowder), on our team that are willing to step up and help during this incredibly challenging time.

    Stand In What You Stand For

    Founded in 2013, by footwear industry veteran, Justin Kittredge, ISlide has been the global leader in slide footwear innovation by offering 100% custom design capabilities, as well as world-renowned licenses. ISlide custom footwear has been seen on the feet of countless athletes and celebrities

    WHO STAND IN WHAT THEY STAND FOR,  including Lebron James, Rob Gronkowski, Sidney Crosby, Steph Curry, Justin Bieber, and more. ISlide who created DJ Khaled's famous "Another One" and "Bless Up" sandals fuses fashion with athletics by partnering with the NBA, MLB, NFLPA, NHL, WNBA, Overwatch League, Def Jam Records, and others to create officially licensed custom designs. 

    For more information or to get started on your pair of ISlide’s visit www.ISlideUSA.com.

    To stay up to date, follow @ISlideUSA on Instagram, Facebook, and Twitter.

    Media Contact: 

    Greg McEachern

    Head of Marketing, ISlide

    gregm@islideusa.com



    Wiggy vs Bradfo Showdown at ISlide Headquarters

    Recently, we welcomed the WEEI team to ISlide Headquarters to settle a much-anticipated feud between on-air personalities Jermaine Wiggins and Rob Bradford.

    Wiggins, a former high school basketball State Champion (and NFL Superbowl XXXVI Champion) had what some would call an advantage with his 6'2, 280+ frame. But, never underestimate the heart and talent of a self-proclaimed shooter such as Bradford. After a warm-up (without injuries) the game was quickly underway with Mike Mutnansky and Rich Keefe on the call.

    Check out how it ended and all the fun happenings throughout the day below! 

     

    ISlide Heroes: Jaron Brown

    ISlide Heroes: Jaron Brown

    During the month of April, we decided to honor not only an ISlide Hero but a Boston Marathon competitor who was running on behalf of the organization that nominated him. Through complete selflessness, Jaron has helped Shooting Touch continue to succeed in their mission of changing the world we live in through the power of sport. 

    For more information on Shooting Touch and their mission, please visit www.shootingtouch.com

    The Process 3

    The Process 3

    At ISlide we take pride in our work, and every customer is our most important partner. Over the past 6 years, we have continuously refined The Process of helping others Stand In What You Stand For. Whether our customer is DJ Khaled, Marcus Morris, the Brandeis Judges Men’s Basketball team, or John Doe, we strive to give every single order the VIP treatment. We worked with videographer Christopher Cardoza to help us properly tell the story of The ISlide Process- enjoy!


     

    To see just how far we've come, check out The Process and The Process: Part II videos here. 

    https://youtu.be/5aKet5Q2pfY 

    https://youtu.be/EkN1UUVQ4WU 

    MLB x ISlide Collection is Now Available

    The official MLB x ISlide Collection is now available. There are 4+ designs for each of the 30 Major League teams, with limited edition and exclusive designs planned to release throughout the season. 

     

    You can check out the full collection here