As an NBA licensee, we have the incredible ability to create products featuring the logos and branding of the best basketball teams in the world. We give fans an opportunity to show support for their team in a way no other brand can. We are an extension of the NBA, and in certain situations, this partnerships presents itself with opportunities would not be possible otherwise.
One of those opportunities happened this past weekend, during NBA All-Star Weekend 2016 in Toronto. We got the chance to showcase our full customization and personalization capabilities by making ISlides for each player on the East and West All-Star squads. The top of the slides featured the Toronto All-Star game on one strap. The other strap featured 1 star for each All-Star game that particular player had made. For example, Kobe Bryant's pair had 18 stars on it, and Isaiah Thomas's pair had 1 star. The All-Star logo and stars were colored to match the East and West jerseys, respectively.
The sides of each and every ISlide was personalized twice. One side featured the players name and number, with the other side featuring the logo of that players team. On LeBron James' pair, the right side said "JAMES #23", and the left side had the Cleveland Cavaliers logo.
Imagery and posts about these special edition ISlides were seen on accounts ranging from NBA social media, to team news feeds, to Sportscenter and numerous other accounts. A lot of this imagery featured the slides being worn by the players, too!
Each pair was made with the same process, quality and care that every pair that leaves our door has. It was an honor to be able to say our product was on the feet of all of the best basketball players in the world. These ISlides are not for sale, and were exclusive to the players only. However, you can always customize your own pair with your name and favorite team logo on ISlideUSA.com.
See the full gallery of All-Star ISlides on our Facebook - Click here.
PS: Al Horford didn't get a pair of slides as he was a last minute add to the roster on the Saturday of All-Star Weekend (sorry Al). The cool thing is that had we not all been in Toronto from Thursday night, we would have been able to make him a pair on the one day notice. That's something that we are proud to be able to do.